Franklin, New Hampshire, has always been a town that surprises. Nicknamed “The Three Rivers City,” this once-sleepy mill hub is fast making a name for itself as a place with big ideas—and the ambition to turn them into reality. Yet not everyone is cheering for more growth, turning Franklin into a fascinating case study for property owners weighing their next move.

Let’s dive into the town’s progress, celebrate some shining local projects, and get real about what today’s climate might mean for homeowners ready to sell.

Where Change Began: Revitalization & Big Plans

A few years ago, Franklin turned a sharp corner. With the help of UNH Extension's Community and Economic Development team, city leaders and residents rolled up their sleeves to reimagine downtown and the riverfront. What kicked off as “small changes” (think: new benches and spruced-up downtown facades, partly thanks to $400,000 in tax credits) has evolved into something much more exciting:

Trestle View Park: More Than a Riverbank

If you haven’t strolled Trestle View Park yet, put it on your list. Remodeled with community in mind, this riverside spot is now a hub for local events, events, and just soaking up some New Hampshire sunshine.

But it’s more than a pretty place—it’s also the anchor for Franklin’s dream of luring outdoor enthusiasts. With its planned whitewater recreation park (yup, you read that right), Franklin’s poised to offer something no other New England city has. Investors and adventure seekers are definitely paying attention.

Chinburg Properties: Apartments That Change a Neighborhood

The next chapter in Franklin’s story? The mill-to-modern revolution. The Chinburg apartment project, nestled downtown, is giving new life to a classic New England structure. These thoughtfully remodeled homes combine exposed brick, high ceilings, and all the vibe today’s renters want—plus walkable access to everything Franklin has to offer.

Mixed in, CATCH Neighborhood Housing is transforming another old mill building into 45 affordable apartment units. These changes aren’t just about housing—they’re about building a community that’s vibrant, inclusive, and ready for growth.

Food & Flavor: Local Restaurants Invigorate Main Street

Where residents and newcomers gather, great food is close behind. Local favorites—like The Grev, Broken Spoon, and Vulgar Brewing—aren’t just keeping bellies full; they’re building the social fabric downtown. There’s a tangible sense that Franklin is finding its flavor, one plate (or pint) at a time.

The Anti-Growth Movement: A Community at a Crossroads

For all the progress, Franklin’s path isn’t without roadblocks.

Recently, a coalition of locals—dubbed by some as the “stand still” crowd—has become increasingly active in resisting large-scale development and city changes. Their voices range from concerns about losing Franklin’s small-town feel, to deeper worries about infrastructure, traffic, and taxes.

Let’s be clear: civic engagement is awesome. But what does it mean when growth-minded projects run up against passionate opposition?

What Property Owners and Investors Are Spotting

For those watching the market, here’s what’s bubbling up:

  • Hesitation from Investors: News of active anti-growth resistance has made a handful of outside investors and developers cautious. Some are “waiting to see” how leadership and policy direction shake out before greenlighting further investment.

  • Owners Reconsidering: A few property owners, especially those who bought with the expectation of major revitalization, are getting twitchy. Some don’t want to risk declining enthusiasm (or values) if progress slows—so, they’re quietly listing homes or selling before things get uncertain.

  • A Divided Market: While Franklin’s amenities, apartments, and fresh energy are still attracting buyers who love the “up and coming” spirit, others are worried a local council slow-down could stall values or shift the town’s narrative back to its struggling years.

Are Sellers Really Rushing to Get Out?

Not quite. The market is more a game of chess than checkers right now.

Franklin isn’t seeing a mass exodus. Homes are still moving—especially turnkey properties in walkable neighborhoods, and multi-family homes that attract urban escapees. Yet, there’s a clear uptick in cautious conversations with real estate agents (like us at Lifestyle Listed with Better Homes and Gardens, Masiello!) from folks who don’t want to gamble on what a major policy reversal might mean for their nest egg.

If you own property in Franklin, your next move may depend on whether you believe in the town’s momentum—or whether you fear a “back-to-the-old-days” reversal.

How to Make Your Home Stand Out (And Wise Moves in a Divided Market)

If you do decide to sell while Franklin’s vibe is hot, here’s what locals and outside buyers want in today’s market—ranked from the most affordable upgrades to the most significant (and most effective!):

1. Rolling Out the Welcome Mat (Literally)

  • Power wash siding and walkways

  • Paint the front door a cheerful, on-trend color

  • Pop bright pots of flowers by the entry

2. Declutter & Lighten Up Inside

  • Clean surfaces until they shine

  • Remove extra furniture for a roomy feel

  • Repaint main rooms in fresh, neutral colors (buyers love “move-in ready”)

3. Easy Kitchen & Bath Wins

  • Swap dated cabinet hardware

  • Update light fixtures for a modern look

  • Fresh towels, new shower curtain, and a statement mirror in bathrooms

4. Invest in Curb Appeal

  • Keep the lawn tidy and gardens weeded

  • Add mulch for instant polish

  • Upgrade the house numbers or mailbox for a “modern farmhouse” vibe


5. Energy-Saving Touches

  • Add (or highlight!) energy-efficient windows or smart thermostats

  • Make sure insulation and weather stripping are up to par

6. “Ready for the Next Chapter” Renovations

  • Open up living spaces if you can do it affordably

  • Finish a basement for bonus square footage

  • Consider adding an in-law suite (a huge sell for multi-generational buyers or investors)

7. The Big-Ticket Moves

  • Fully remodel outdated kitchens and baths

  • Upgrade roofing, siding, or HVAC

  • Stage the home professionally for jaw-dropping photos

The cool part? Even if you’re not going full-reno, studies show that small updates (fresh paint, hardware, and landscaping) can add surprising value—especially when paired with that “downtown Franklin” location and walkability.

Where Do We Go From Here?

Franklin stands at a real crossroads: Progress is tangible and transforming both the landscape and the town’s reputation. New businesses, hip apartments, and places like Trestle View Park are raising eyebrows across New Hampshire. Yet some locals are fighting for a slower, more traditional pace—leaving both investors and property owners in a bit of a holding pattern.

Truth is, the next few years will decide a lot. Will the pro-growth crowd keep the momentum going, making Franklin a true outdoor and lifestyle destination with rising home values? Or will local resistance freeze the market, causing the “diamond in the rough” to lose a little sparkle?

As a seller, knowledge is power—and timing counts more than ever. Connect with a savvy agent who knows Franklin’s unique landscape and can help you strategize, whether you’re on the fence or ready to make a move.

Looking for insights or help selling your Franklin home? Check out our seller resources at Lifestyle Listed and get in touch for a real conversation about your options in today’s market.





Erice Bruce, Realtor

Hi, I’m Erica Bruce — a licensed Realtor® in New Hampshire with Better Homes and Gardens Real Estate | The Masiello Group. I specialize in helping clients navigate one of life’s biggest decisions with clarity, confidence, and care.

As a proud resident and first-time homeowner in Franklin, NH, I’m deeply invested in the local community. I’m a member of the Franklin Communications Group and a volunteer contributor for Trestle Times, Franklin’s independent news source. I also host the Trestle Times Podcast, which highlights local stories and voices, and produce my own podcast, Lifestyle Listed, where I explore real estate, community, and purposeful living.

Before real estate, I built a career in the medical field—experience that shaped my service-first approach and strong attention to detail. Whether you’re buying, selling, or just starting to explore the process, I’m here to offer honest guidance and personalized support to help you move forward with confidence.

Let’s connect!

https://lifestyle-listed.com
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